Online Business Internet Reputation Monitoring Service
Maintaining Ethics and Self Reputation is useful to win the competition in any field.
The internet-based digital era offers many conveniences to communicate with anyone from connecting to video calls, sending messages, sharing pictures, enjoying movies or videos, and engaging in discussions with someone or with many people.
The internet affects how others perceive your online reputation, which is why it is so important to keep private and public information separate, protecting your online privacy.
Any information you share online can leave a digital footprint and in this digital era, it is very easy to trace someone's digital footprint. Think about the long-term consequences before sharing your post.
Funny and harmless posts today, accessible to unwanted audiences, cause misunderstanding, downloaded, copied, and distributed with new meaning which can lead to unwanted things later on.
This article was published in the era of the COVID-19 pandemic which has lasted for about two years and the health and economic impacts continue to reduce the quality of life globally.
In this pandemic era, to meet the needs of survival, most have turned to the internet-based digital world, because in addition to minimizing the transmission of the epidemic, there are also changes in daily behavior in gathering, and collaborating, which turns into an isolated condition and must be able to be independent.
A person or institution gains public trust authority, a healthy competition strategy is needed by relying on each other's reputation as normal life, must change and be able to adapt in carrying out daily activities.
In today's internet-based digital era, all institutions, agencies, organizations, and even individuals are forced to have an online reputation. Therefore, online presence and online reputation management are important for every person and institution.
Reputation or a good name can have an impact on career, trust, credibility, and of course sales or company progress (in a business context).
Captions, pictures, photos, videos, or anything that has been shared online on the internet will leave a digital footprint that is very easy to track at any time.
You can easily check your online reputation by typing your name or the name of your institution on Google and other search engines, as well as in social media search boxes.
In the search results, the page will show news, data, or what internet users are talking about your business brand or your own name. If your name doesn't show up at all, it means you don't have a reputation online – and that's actually better than a bad reputation. But is it true?
Understanding Online Reputation Management
Online Reputation Management (ORM) is an important way or strategy to:
- build and ensure positive values and maintain a good reputation.
- create a positive public perception of the brand of a business (institution) or person.
- monitor the positive value of the good name or reputation of the business in the eyes of the public.
- address and resolve content issues that may damage reputation.
- manage negative reviews on social media and search results for brands on search engines.
Keep in mind that as time goes by and as technology evolves, it's now hard to argue that social media has become a customer's primary referral, and without ORM monitoring, the good name of a business brand can thrive or just the opposite.
As is known, 71% of consumers do a Google search, of that 78% of people consider Google search important before interacting, and 74% of them will cancel a business interaction if they find negative comments about the business brand they need.
The implementation of an ORM strategy is a way for companies to manage negative comments in a balanced way through ratings, business brand reviews, comments about company services, through interactions with consumers.
When faced with some negative feedback from consumers regarding their bad experience with your brand, there's no need to take big steps, let alone sue the related person. There are always two sides to everything, including the consumer's perception of what you make. Eliminate negative comments with positive feedback and focus on increasing consumer confidence.
Having a well-maintained online reputation allows businesses to develop positively and earn more profits because for consumers to see the real shape of the overall brand and health of the business, is how they value your business brand online reputation.
This means that Online Reputation Management (ORM) is about:
- monitor and manage business brand reputation across the web.
- ensure that business brands are properly represented.
The core purpose of ORM is for potential customers to make a good impression about your business brand who you are or what you do.
The question is, is it true that not having an online reputation is better than having a bad reputation?
The answer is that both can be detrimental to your customers.
In today's Internet-Based Digital Era, the Online Reputation of Your Business Brand is a major factor in consumer assessment before making a transaction. There is data that states that around 81% of consumers before making a purchase, will do online research first, and 88% of consumers will read customer satisfaction testimonial reviews as the main factor in consumer ratings that determine whether your business brand is reliable.
Reviews or comments about customer satisfaction can now be a powerful weapon to bring in profits, but at the same time, it can boomerang to destroy a business. Some examples of cases as below:
- The impact of the viral video showing a passenger being forced off the flight he ordered, cost United Airlines more than $1 billion, even the CEO of United Airlines was deemed to have failed to address the situation.
- The viral impact of CR7's video moved two bottles of Coca-Cola, causing Coca-Cola's stock value to plummet.
- Due to the deletion of a video containing Greenpeace's open accusations, Nestle had to close its company website from netizen attacks.
This is where the main role of ORM benefits is that can have the opportunity to change negative opinions about your business brand. Simply by responding appropriately, you have the opportunity to turn disappointed customers into loyal fans.
Based on Lee Resource's research data, it was shown that 70% of customer complaints received a satisfactory response, making them return to business again. Even the results of a case study from the Harvard Business Review stated that consumer complaints that were responded to positively in less than 5 minutes tend to make more purchases in the future.
Managing your online reputation by monitoring customer satisfaction insights and paying attention to customer feedback is wise before polling your customer satisfaction survey.
